Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On the web gambling operator Unibet announced today that it is to launch an overhauled version of its online video gaming brand Maria later on this thirty days. The business stated that the overhaul would add a completely responsive front-end web site and a brand tonality that is new. Thus, the it would be diversified in a bid to be a little more attractive to both feminine and gambling that is male.
Unibet purchased Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in all the areas it operates by mid-February. The launch would be to happen in three phases. The website that is overhauled go on February 8 in Estonia. It’s to be launched in the UK on February 15 and can get reside in Denmark, Finland, holland, Norway, and Sweden the next day.
What is more, it will move its providing from online bingo to casino games due to the fact latter have proved to be more popular among gambling clients. Hence, the brand name should be able to target both male and players that are female.
The casino that is online will likely be offered across all available networks. The Maria Casino site has its logo and branding revamped. New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that although the website is always one ‘with a feminine touch,’ they’re now intending at expanding their client base so that it consist of both male and female gambling customers.
As for the change from bingo to cas...Read More